Run promotional campaigns designed to hit your target audience. Focus communications on gender, age, points balance, personal preferences and spending patterns. Build any filter you want! Make offers and measure the take up.

Direct Marketing features include

• Customisable and automated Email and SMS campaigns

• Build and Track performance of campaigns

• Basket analysis

• Track offer effectiveness

• Know your customer and how to maximise your return

• Increase revenue and reduce costs

• Can convert a marketing prospect to a loyalty customer


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